Exhibitors and visitors: how the platform differs

The same Canton Fair ecosystem includes two tailored experiences. Exhibitors run a booth and pipeline; visitors research and buy. Here is a side-by-side view before you open the right web portal or sign in on mobile.

At a glance

Compare roles

Both groups use the same Canton Fair digital platform, but the workflows, portals, and on-site priorities are built for different jobs at the fair.

Topic	Exhibitors	Visitors
Who you are	A company or brand with a booth. You represent products or services and meet buyers on the show floor.	A buyer, procurement team member, or trade guest attending to source products, compare suppliers, and plan orders.
What you are trying to do	Present your booth and catalog, capture interest from passers-by, qualify leads, and measure traffic and engagement.	Discover exhibitors, compare options, save favorites, plan routes, and keep your schedule organized during the fair.
Web portal (desktop)	Exhibitor portal: upload booth content, products, and media; review scans and inquiries; export leads; open analytics for your team.	Visitor portal: search and filter exhibitors, build shortlists, request meetings, and prepare before you travel.
Mobile app on-site	Badge scanning, quick conversations, and alerts so your team stays aligned while staffing the booth.	Exhibitor search, your itinerary, and tools that fit walking the venue between appointments.
Data you mainly work with	Lead lists, booth metrics, product views, and follow-up notes tied to people who engaged with your booth.	Saved exhibitors, meeting status, personal notes, and lists you share with colleagues for sourcing decisions.

Who you are

Exhibitors

A company or brand with a booth. You represent products or services and meet buyers on the show floor.

Visitors

A buyer, procurement team member, or trade guest attending to source products, compare suppliers, and plan orders.

What you are trying to do

Exhibitors

Present your booth and catalog, capture interest from passers-by, qualify leads, and measure traffic and engagement.

Visitors

Discover exhibitors, compare options, save favorites, plan routes, and keep your schedule organized during the fair.

Web portal (desktop)

Exhibitors

Exhibitor portal: upload booth content, products, and media; review scans and inquiries; export leads; open analytics for your team.

Visitors

Visitor portal: search and filter exhibitors, build shortlists, request meetings, and prepare before you travel.

Mobile app on-site

Exhibitors

Badge scanning, quick conversations, and alerts so your team stays aligned while staffing the booth.

Visitors

Exhibitor search, your itinerary, and tools that fit walking the venue between appointments.

Data you mainly work with

Exhibitors

Lead lists, booth metrics, product views, and follow-up notes tied to people who engaged with your booth.

Visitors

Saved exhibitors, meeting status, personal notes, and lists you share with colleagues for sourcing decisions.

Next step

Open the experience that matches your role

Deeper guides for each audience, plus sign-in when your organizer has enabled the portals.

Exhibitors

Booth setup, catalogs, lead export, and analytics. Start from the overview, then use your exhibitor portal when you have credentials.

Exhibitor overview

Visitors

Research, shortlists, meetings, and on-site navigation. Read the visitor overview, then open the visitor portal if your account is active.

Visitor overview

Need the mobile app for either role? Download the Canton Fair app.